The Marketing Paradigm as we know it has drastically changed. Nearly all consumers (97%) even now use online media when researching products or services. even. There is a misconception out there that only young people use this technology, when in reality virtually all the general public now uses them.
Marketing has also shifted from a one-way broadcast to the multipoint conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio TV and newspapers. Now with social media, much of the communication is now controlled by the prospects three services such as Facebook and Twitter, which have an estimated 700 million members combined. Youtube Itself, gets is over 300 million visitors per month.
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